April Eshots 2008
The quarterly eshots, with their new design that we showcased at the Consortium meeting earlier this year are going down well. Spring Eshots were split into 2 sends. The first send for each campaign went to our ‘loyal’ consumer database, and a second batch were sent to those who signed up from the Direct Mail exercise carried out last Feb - the emails welcomed them to As Wild As You Want It, One Big Garden and Inspirational Wales.
All of the opening and click thru rates rose (in comparison to previous sends) with our regular recipients giving an average of 15%. However, wait till you see the new sign ups response rates…
AWAYWI saw 39% of our new sign ups opening the mail, fantastic, over 30% is considered an excellent rate throughout the marketing industry.
OBG received an unbelievably high 52% of the new sign ups opening up the e-shot.
ISWW new sign ups saw a 44% open rate of potential customers finding their inspiration.
All of the results are up on the last communications, so we need more relevant special offers for the Autumn and winter seasons plus some good events to tell our database about, any images you can send to us to show the offers and events off to best effect are gratefully received.
Here are the eshots that were sent out…
