Brands in Social Networks
Have a look at i-crossing’s very handy e-books - Brands in Networks and also What is Social Media - both excellent, quick reference guides penned by Anthony Mayfield of i-crossing
‘Brands in Networks’ considers how open online networks are revolutionising the position of brands and the role of marketing.
in ‘What is Social Media’ Antony Mayfield introduces the different forms of social media - from blogs and social networks to wikis and virtual worlds - and outlines how they are already transforming the world and our perception of it.
http://www.icrossing.co.uk/what-we-think/our-research/