Consumer newsletter performance
Consumer newsletters are how we present your news, events and special offers to potential customers. And, of course, it’s a great opportunity for us to showcase your business destination.
This September, our newsletter received an average 18% opening rate. That’s a good hit rate for out of season and hopefully will help to make South West Wales top of mind as a winter break.
Whoever came up with “West is best” should now rephrase it to “South West is Best”. What a great innovative (to me it is anyway) way of communicating with the partnership.