SWWTP Consortium

Nov 08 Eshots

Vicky Semple — Fri, 21 Nov 2008 14:25:30 +0000

The latest E-shots were deployed 6th November, to beat the Christmas email rush and highlight South West Wales as a winter break option. Please see the creative below;

AWAYWI Eshot was sent to 2082 registered users. We had a 15% opening rate and 14% clicks. The Brechfa new route was the most popular item.

ISWW Eshot was sent to 1,450 users. 14% opened the mail with a 17% click through rate, unsurprisingly the Edge of Love competition as the most popular item.

OBG Eshot was deployed to 1,259 registered users. 13% opening rate with a great 16% click through both Fairyhills offer and the Traditional Winter Fair were ‘consumed’ by our consumers!

QR codes making advances in mobile technology

lucy.vonweber@swwtp.co.uk — Fri, 24 Oct 2008 13:43:01 +0000

You may not know what a QR code is but you’ve probably started to notice them - on newspapers,on adverts, on billboards?

To read more about QR codes, how they’re used and how to create one very easily see http://www.i-nigma.com/personal/Samples.asp

They’re a very nifty way of getting a customer to access your site/event/offer that will grow in popularity as mobile phone technology advances…..very simple…you take a pic of the code with your phone and then - at your leisure - use it to get direct access to the site info you need. It’s all about understanding connections and how poeple interact with the web while on the move.

Using ‘utarget’ for Wild West Wales

lucy.vonweber@swwtp.co.uk — Thu, 23 Oct 2008 14:18:36 +0000

Got some nice rich media…some cool videos looking for a platform -have you tried using ‘utarget’? - we’re just embarking on some media activity - see the demo of what will be popping up on suitable sites as people search by hitting the play button on http://www.utarget.co.uk/utargettv/demo/wales/utargettv.html

To find out about how it works visit http://www.utarget.co.uk/v3/

We’ll let you know how things go….

Brands in Social Networks

lucy.vonweber@swwtp.co.uk — Wed, 22 Oct 2008 10:53:50 +0000

Have a look at i-crossing’s very handy e-books - Brands in Networks and also What is Social Media - both excellent, quick reference guides penned by Anthony Mayfield of i-crossing

‘Brands in Networks’ considers how open online networks are revolutionising the position of brands and the role of marketing.

in ‘What is Social Media’ Antony Mayfield introduces the different forms of social media - from blogs and social networks to wikis and virtual worlds - and outlines how they are already transforming the world and our perception of it.

http://www.icrossing.co.uk/what-we-think/our-research/

Past eshot creative

Vicky Semple — Thu, 09 Oct 2008 12:14:06 +0000

Here is a gallery of past eshots for reference of how they have evolved and what we are sending out to our audience. Now we are concentrating on the events and special offers in the sends, please let us know if you have anything specific or exclusive to our camapaign sites, we will gladly try and promote them through the e-shots which are sent quarterly.

ISWW

AWAYWI

OBG

ISWW take over on The Times Online

Vicky Semple — Thu, 09 Oct 2008 10:51:29 +0000

For a week we had a take over of the Arts and Food pages on the Times Online. The benefits achieved were an association with such a powerful high brow media, SEO and awareness building of the Inspirational Wales campaign.

As its an animated banner add it is hard to capture it in its full glory but take a look below and see how effective having one advertiser on a page can be…

Facebook

Vicky Semple — Fri, 26 Sep 2008 13:55:41 +0000

Everyone loves Facebook! Brands and businesses are featuring on ‘THE’ social network. So our campaigns are being let loose to engage with our audience and perhaps find some new ones too. We need your help to get the pages populated with interesting topics, photos and fans! So please follow the links below, become a fan and upload your images, video’s discussion topics and write on the wall to promote the area, the campaign sites and potentially new customers.www.new.facebook.com/pages/Inspiration-Wales/29116912623www.new.facebook.com/pages/As-Wild-As-You-Want-It/33313851123www.new.facebook.com/pages/One-Big-Garden/25184363422

Please REMEMBER this is a social network so try not to sell your businesses on the pages, write comments like you are a visitor. Hard selling will put off potential interest and people joining. If you would like to put an offer or event on please email vicky@spotonec.com, lucy.vonweber@swwtp.co.uk or jane.donald@swwtp.co.uk and we will add it for you in an appropriate place. So go and have some Facebook fun… which will result in targeted marketing.

>Unsure about who (and why) you’re ad targeting on Facebook? - take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/

Edge of Love for King Arthur

Vicky Semple — Mon, 22 Sep 2008 16:16:03 +0000

We’ve just created 2 new landing pages. Dylan Thomas and King Arthur are two of the top search terms fed into search engines and with recent film and TV exposure linked to these two illustrious names we have taken full advantage of their potential to attract visitors for Inspirational Wales -check them out www.inspirationalwales.com/edgeoflove, www.inspirationalwales.com/kingarthur. Edge of Love, the 2008 Dylan Thomas film, staring Matthew Rhys, Keira Knightly and Sienna Miller is released on DVD on the 23rd October. Users searching for information about this love story may not know that it was filmed on location in South West Wales, ideal for fans who would like to visit the ‘real’ set. King Arthur and Merlin will also receive a boost in interest with the new BBC Saturday night family programme, Merlin. Visitors will be able to find out more about Arthurian legend and magical sites in South West Wales with this new landing page.

So have a think, can you offer a break taking visitors to the Edge of Love or back to Arthurian times, if so add it to the site and pick up potential new business.

April Eshots 2008

Vicky Semple — Mon, 22 Sep 2008 16:02:22 +0000

The quarterly eshots, with their new design that we showcased at the Consortium meeting earlier this year are going down well. Spring Eshots were split into 2 sends. The first send for each campaign went to our ‘loyal’ consumer database, and a second batch were sent to those who signed up from the Direct Mail exercise carried out last Feb - the emails welcomed them to As Wild As You Want It, One Big Garden and Inspirational Wales.

All of the opening and click thru rates rose (in comparison to previous sends) with our regular recipients giving an average of 15%. However, wait till you see the new sign ups response rates…
AWAYWI saw 39% of our new sign ups opening the mail, fantastic, over 30% is considered an excellent rate throughout the marketing industry.
OBG received an unbelievably high 52% of the new sign ups opening up the e-shot.
ISWW new sign ups saw a 44% open rate of potential customers finding their inspiration.

All of the results are up on the last communications, so we need more relevant special offers for the Autumn and winter seasons plus some good events to tell our database about, any images you can send to us to show the offers and events off to best effect are gratefully received.

Here are the eshots that were sent out…

Direct Mail Campaign

Vicky Semple — Mon, 22 Sep 2008 15:59:52 +0000

Now that the 3 marketing campaigns are established digitally we rarely utilise the postal database. So we mailed around 15,000 postal addresses in our target areas over the border. The idea was to encourage those who used to receive a brochure to switch to digital and receive special offers and what’s on info from us. As well as being a fantastic chance to cleanse the database we also achieved some great results… and average (across the 3 campaigns) of a 3.8% return, well above the industry standard of 1-2%. Also giving them a chance to receive postal information from the three marketing areas (Swansea Bay, Carmarthenshire and Pembrokeshire) if they ticked the box. OBG recipients with the most receptive to postal information with 2% requesting email and postal info, as expected AWAYWI audience was more receptive to email.Take a look at the beautiful creative for the campaign and the DM response results in full…