SWWTP Pay Per Click campaign
Pay Per Click is an important part of the campaign strategy and performance.
Pay Per Click keywords that we are using to market the three campaign sites can be viewed here. You will see on the articles attached that the top sections are highlighted in green, these are the key words we actually paid out on in October 2007, the rest counted for impressions but were not clicked.
As part of our Communication strategy for moving forward in 2008 we will be assessing the existing PPC strategy and reviewing the long and the short tail of it to assess which is the best path for the campaigns.
The current daily budget for each campaign is set at £2.58, with a key word maximum bid of £0.30 which controls the budget nicely.
- Pay-Per-Click - As Wild As You Want It
- Pay-Per-Click - Inspirational Wales
- Pay-Per-Click - One Big Garden